Bio-Brite Inc.
Light Technology Products
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Bio-Brite, Inc.
7315 Wisconsin Ave.
Suite 1300 West
Bethesda, MD 20814-3202
New light technologies from the Bio-Brite Company can supplement natural light
sources to reverse the negative effects of winter, help night shift workers,
and minimize the problems of jet lag and other circadian disorders. The
positive effect of light on human mood and performance in these applications
is well established. The technology has been thoroughly researched and is
recognized by many respected organizations, including the National Institutes
of Health, the American Psychiatry Institute, and the U. S. Department of
Health and Human Services.
SunRise Clock(TM) (#88500)
The SunRise Clock gently wakes you to a soft glow of light rather than a
jarring noise in a dark room. Ths innovative wake up system is derived from
medical research on morning light and human behavior. Scientists have
demonstrated that in the early morning, even while we are still asleep,
the biological clock is sensitive to low intensity light. Dim light,
gradually getting brighter like the natural process of a sunrise, can result
in a smoother transition to wakefulness. This natural approach is akin to
waking up with the sun on a beautiful summer morning. You'll wake up in a
better mood and feel more refreshed as you begin your day.
The Clock's light slowly begins to shine a half hour before the wake up time
setting, gradually illuminating the room and becoming brighter until it is
time for you to get out of bed. The clock also has a back-up beeper alarm
(but most people won't need it). The adjustable light in the SunRise
Clock doubles as a great bedside lamp.
Bio-Brite Light Visor(TM) (#88100/88110)
The Bio-Biite Light Visor represents a breakthrough in light use convenience
and efficiency. It is lightweight and fits comfortably on your head. And
because the Visor is powered by a rechargeable battery pack, the user is
totally free to move about. The Visor delivers glare-free light, from above
the eyes, so it does not obsure vision, or interfere with normal activities
like eating breakfast, doing household chores, watching TV, or riding an
exercise bike.
The patented Light Visor(TM) was developed in the late 1980's by scientists
studying the effect of light on human behavior and
Performance. Since then
it has been extensively tested at Federal Government laboratories,
universities, and major research centers across the U.S. and Canada. This
research demonstrates that the Visor is an effective supplement for natural
light. About 30 minutes of Visor use in the morning produced improvements in
mood, energy, and alertness.
Some Comments from Users
"I found the portable Visor to be the most convenient and effective light
supplement I've used."
L. W., Teacher, Washington, DC
"The incredible ease and effectiveness of the Light Visor has given over three
months of the year back to me."
J.M., Manager, Ontario, Canada
Jet Lag Combat Kit(TM) (#88200)
Jet lag is caused by a disruption of the biological clock that occurs when we
cross time zones. When we experience light and dark cues at the wrong time in
a new time zone, jet lag symptoms result (fatigue, insomnia, reduced
alertness, digestive problems).
Bio-Brite's Jet Lag Program can quickly reset your internal clock when you
travel to a new time zone. The time zone shift is simple to accomplish and
eliminates most ofdiscomfort of jet lag. The Jet Lag Combat Kit resets your
internal clock by providing bright light (according to a computerized
schedule) with the Light Visor and blocking light with special dark glasses.
Jet Lag Calculator (#88252)
The Jet Lag Combat Kit includes a slide chart that will calculate the correct
light and dark schedule for any global trip. The booklet, "Preventing Jet
Lag," is included with the Calculator.
Jet Lag Software (#88260)
Bio-Brite offers PC compatible jet lag software for computer enthusiasts as an
alternative to the Jet Lag Calculator. The software computes your light and
dark scheduIe and gives you a print-out to take on your trip. The program
contains information on the time zone of every airport and major city
worldwide, automatically corrects for daylight savings time, and indicates
sunrise and sunset times.
SunRay Light Box (Part #88400)
The Light Box is a good alternative to the Visor for those who do not require
mobility or portability for bright light applications. The SunRay Light Box
is constructed of durable, lightweight aluminum and comes with a fold-up desk
stand. It uses full spectrum, non-UV tubes to produce an intensity of 10,000
lux.
Natural light is an essential part of daily life. Light signals from the
environment regulate the "biological clock" - a small cluster of cells in the
brain that governs our internal sense of time and affects how energetic and
alert we feel. Most people feel active and upbeat when they get lots of
natural light during the sunny days of spring and summer. But the short, dark
days of winter can have the opposite effect. When natural light is limited,
many people gain weight, have trouble getting out of bed in the morning, and
generally feel lethargic and moody.
The timing of light signals can be as important as how much light we receive.
When the biological clock receives light signals at the wrong time of day, it
can become out of sync with the real world, creating havoc with sleep
patterns, digestion, and other activities. This phenomenon, called "circadian
dysrhythmia," is most often experienced in the form of jet lag. It can also
result from night shift work or other situations where work or lifestyle
isolates the biological clock from more natural daily light and dark patterns.
Scientific Advisory Board
Bio-Brite, Inc., founded in 1989, has a distinguished board of scientific
advisors who guide company research activities.
George C. Brainard, Ph. D., Associate Professor, Department of Neurology,
Thomas Jefferson Medical College
Raymond W Lam, M. D., F.R.C.P.(C), Assistant Professor and Director, Seasonal
Mood Disorders Clinic, University Hospital, University of British Columbia
Paul R. Marques, Ph. D., Neuropharmacologist, Senior Scientist, Public
Services Research
Russell P. Rosenberg, Ph. D., Director, Sleep Disorders Center, Northside
Hospital
Harvey L. Ruben, M. D., Associate CIinical Professor of Psychiatry, Yale
School of Medicine
James M. Waterhouse, Ph. D., Director, Clinical Sciences and Chronobiology
Unit, University of Manchester
Books & Accessories
Bio-Brite offers a variety of accessories and literature to complement the
products described in this brochure, including
replacement light bulbs, extra
batterv packs and chargers (for U.S. and overseas use), an attractive, padded
carry case for Light Visor, and several books on light, circadian rhythms,
and winter blues.
Warranty Protection: Bio-Brite, Inc. offers a one-year warranty on all parts
(except bulbs) and labor.
For more information or to place an order, contact:
Email to Bio-Brite here
Bio-Brite, Inc.
7315 Wisconsin Ave, Suite 1300 W
Bethesda, MD 20814-3202
biobrite@aol.com
Phone: (301) 961-8557 -- (800) 621-LITE
Fax: (301) 961-6407
IMPORTANT- Bio-Brite urges individuals who think they may be suffering from
serious depression to consult a qualified physician or therapist.